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>> RINGLY - FASHION MEETS IoT
Who said technology and The Internet of Things was only for the geeky population?
creates beautiful smart jewelry and accessories that keep you effortlessly
connected to the things that matter most - their core value is that they
believe technology can be more discreetly integrated into our lives. Ringly
places fashion and simplicity first and their first product line is a
collection of 18K matte gold plated rings with semi-precious stones.
Ringly offers discreet notifications, vibrating as alerts generated from
iPhone and Android devices (no support for Windows Phone or BlackBerry)
that are sent using low energy Bluetooth. They claim to filter only alerts
that require immediate attention (one would hope the user can define what
is important or not); such as calls, texts, emails and appointments, as
well as a select choice of other apps.
The rings come in four styles (pre order) ranging from $145 to $180 USD
(25% discount) with black onyx, pink sapphire, rainbow moonstone and emerald
gemstones - unfortunately they look more like rings men would wear; large
and bulky. I could definitely see a larger market if they tried to capture
bracelets, pendants and necklaces with a smaller, petite form factor. I
guess we need to wait for better micron manufacturing of electronics for
that to happen.
It isn't the first time I have seen merging IoT and fashion attempted;
earlier this year I assisted a young entrepreneur
with her project called BeUp that was utilizing wearable gadgets and
anonymous social networking aimed at children.
Patent pending? I hope they did their prior-art research on this one.
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